Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO) has entered into a wide-ranging partnership with the Boy Scouts of America. Vista Outdoor is now the official conservation sponsor of the Scouts, while Vista Outdoor brands Federal Premium, CCI, Savage, Gold Tip, CamelBak and Bell have become official partners with the Scouts for Shooting Sports, Archery, Hydration and Wheeled Safety.
Ryan Bronson, Vista Outdoor’s Director of Conservation stated: “This historic partnership will help … support over 2 million Scouts in their ability to enjoy the outdoors and be responsible citizens. Vista Outdoor and its brands have a long history of working with the Boy Scouts, and this partnership is the next logical step.”
“Scouting takes young people on adventures and lessons of character and leadership in the most remarkable class room imaginable – the outdoors,” said Brad Farmer, Assistant Chief Scout Executive leading the Office of Development for the Boy Scouts of America. “We are honored to partner with Vista Outdoor, an organization that shares our respect for the outdoors and long-lasting commitment environmental stewardship. In Scouting, we learn to leave no trace so that others can have the opportunity to experience the outdoor classroom as we have for generations.”
As the official conservation sponsor, Vista Outdoor is the presenting sponsor of the “Conservation Trail” at this year’s 2017 National Jamboree. In addition to the conversation sponsorship, Vista Outdoor brands became official partners of the Scouts in the following roles:
• Savage, Federal Premium, and CCI – official Shooting Sports Partners
• Gold Tip – official Archery Partner
• CamelBak – official Hydration Partner
• Bell – official Wheeled Safety Partner
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